Google Low Search Volume Keywords Explained

Seeing the term “Low Search Volume” in Google Adwords has always intrigued me. Especially when my keyword analysis clearly shows the term is extremely relevant to my client (this is even more the case when its  PPC account for B2B and in running relevant Broad Match term and analysing them within Google Analyitcs via the excellent Match Search Query function – I know they are “Hot” terms.

But in this post from PPC Hero Blog – where it is discussed in depth – my interest was peeked when I read that googles disables some of these terms as they deem them to not be commercially viable (in other words – they want us to bid on higher value terms?)

Read more here PPC Hero Blog

On January 20th, 2011, posted in: Pay Per Click (PPC) by

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