Online habits of Affluent Well-off Travellers

Being based in the beautiful country of Cornwall we work with many clients in the travel, hotel and tourism industry and am constantly looking for solid marketing information to often help enlighten, support discussion and elaborate on trends within holiday sectors.

The article below recently appeared within the excellent Google Insights website – it contains some excellent observations on the habits of the less strapped customers who will pay extra for flights, hotels and other holidaying travel options

These include:

  • Nearly 3 out of 5 of Affluent Travelers List ‘Beach” as a Top Destination
  • Search is primarily used for information and research, it also prompts 1 out of 10 affluent travelers to book
  • Affluent travelers are 18% more likely than general travelers to access the internet through Mobile phone
  • The Internet Is The No. 1 Travel Planning Tool for Affluent Travellers

You can view the the full presentation below – or download it in pdf format here

On May 26th, 2011, posted in: Latest News by

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